Managing your emails effectively is critical if you want to excel in sales.
Salespeople are busy with prospecting, building relationships, and organizing emails. They also strive to stay updated on current trends and technologies.
Some of the sales and productivity tools out there don’t seem to do much. In other words, not all of them are worth the investment.
Could lack of proper email management be one of the reasons why only 23.9% of sales emails are opened? I guess so!
It’s a new year, and we want to help you manage your important emails and sell like the pro that you are; hence, we’ve compiled the 12 best email management tools that every salesperson should use.
Of course, you don’t have to use all of them. Just find your favorite email management software in this list and you’ll record a tremendous productivity boost.
Aside from the features, I will also cover the pros and cons to help you make smarter decisions as a visionary salesperson. Let’s dive right in.
1. Mailbird
Mailbird is a great email management tool designed for handling all your work communication in one place:
- Business and personal email accounts. If you are a salesperson there’s a high probability you have more than one email, and here, you can conveniently manage all of them, a click away.
- Messengers. Mailbird is integrated with Facebook Messenger, WhatsApp, Telegram, Google Chat, Skype, and other messengers. You don’t need to switch between all of them to communicate with your clients and partners, you may open all of them in Mailbird.
- Task managers. Do you need to set a task after checking an email? Eliminate distractions and avoid mistakes by opening your favorite task manager (like Asana, Trello, or Todoist) in the same interface.
- Calendars. “Hey, can we arrange our call on Tuesday at 4 PM?” — “Let me check…” Don’t waste time switching and checking anymore. You can not only integrate all your calendars in Mailbird but also easily check your schedule by opening your calendar in the sidebar, together with your mailbox.
Also, Mailbird is well-known for its great productivity features that save time (such as snooze, schedule email, or speed reader), email status tracking, and a user-friendly interface. It’s a must-have email client for everyone who deals with a big amount of communication every day.
Pricing: Mailbird has a free 7-day trial. Its pricing plans are starting from just $3.25/month
2. Leadfeeder
Leadfeeder is a powerful visitor tracking software that shows you which companies visit your website, how they found you, and what their interests are. That means you’ll ONLY send emails to businesses and leads that have asked for it. How impressive?
If you’re in sales, you might need this important tool to uncover hidden leads by looking through the list of companies that have visited your company’s website.
Trust me, these types of leads are a lot easier to convert into customers — because they are already familiar with your company to some degree.
They can’t be classified as cold prospects at all, since there’s a pattern of discovery that these companies have followed to find your website. Thus, sending emails to these companies can lead to a higher return on your sales efforts.
Leadfeeder helps you to organize this process into 4 steps:
- It identifies visitors to your website
- It prioritizes those visitors based on their behaviors and actions on your website
- It finds and shows you the contact information for those leads
- It automatically updates your Sales CRM tool with that information
Pricing: Leadfeeder offers a Lite plan (free forever) with limited features. The Premium plan costs $63/month.
3. Voila Norbert
The first time I used an email finder was in 2018 when I did my first outreach email campaign for guest posting. The objective was to send more traffic and links to our ‘services’ pages — and hopefully increase sales.
These days, online lead education is big. With the right online course platform, anyone can start training or informing their prospects about the topics they love (and you’d like to be known for).
I even enrolled in some marketing courses just to learn the basic email marketing processes.
Trust me, it’s tough because so many of the tools out there don’t suggest active email addresses.
But Voila Norbert is different. This handy tool helps you to find anyone’s email address. I love it because “Norbert” can track down hard-to-find business email addresses.
This email finder is very intuitive and easy to use. Simply input a person’s name and their company’s domain.
Pricing: It costs $49/month — $499/month or $39 — $399/month (paid yearly).
4. Right Inbox
Most salespeople use Gmail. If you’re one of them, you’ll love Right Inbox.
Are you ready to recharge your Gmail and better put it to use? With Right Inbox, a salesperson who sends and receives emails via Gmail can maximize the utilities and other essential features of this popular email platform.
Right Inbox offers a ton of useful functionalities — such as signature swaps, email templates, email scheduling, and sequences.
Signature swaps, for instance, are an important feature for eCommerce brands that do email marketing. Popular clothing stores like Amazon, 3Wishes, and Zappos use trendy signatures in every email they send to customers.
So you can concentrate on crafting the most persuasive emails that will nudge your prospects into action. Also, there are lots of online learning resources to guide you on every stage.
More importantly, you can leverage Right Inbox’s sequence feature — an essential feature that lets you schedule follow-up emails if they fail to respond to your first one — do all of this and more from within the Gmail editor.
Pricing: It costs $5.95/month — $7.95/month for unlimited access to all the features. However, there’s a free plan with limited features.
5. LinkedIn Sales Navigator
LinkedIn is primarily a social networking platform for professionals and salespeople.
Sadly, it can be overwhelming for beginners. That’s where the LinkedIn Sales Navigator comes in.
LinkedIn Sales Navigator is an essential tool that enables salespeople to better maximize their marketing efforts on LinkedIn. All of the rich features of the platform can be better utilized using this sales tool. It functions as a sales enablement tool for teams.
With LinkedIn (the platform), you can only send messages to contacts in your network. However, the LinkedIn Sales Navigator takes networking a step further.
It allows salespeople to send 20+ InMail messages each month. That means emails can be sent out to anyone on the LinkedIn platform, regardless of whether they’re within your connections or not.
This sales tool also comes with more advanced and targeted search features — so that you can easily integrate with your CRM platform and design customized lead lists.
It can also sync with a CRM with a predictive dialer to help you communicate better with your prospects via their phones.
There’s more. It can seamlessly make automated lead recommendations by analyzing the leads that you’ve already saved on the platform.
Pricing: It begins at $79.99 — $399/month. There’s a 14-day free trial to test the platform and its features before investing in it.
6. ProProfs Help Desk
ProProfs Help Desk is a powerful email management software that helps salespeople to create better support experiences.
Your sales team can quickly capture all email addresses as tickets. It’s a flexible Help Desk platform that makes it easier for anyone to add as many inboxes — so that you can intuitively manage multiple email accounts in a single dashboard view.
With ProProfs Help Desk, your employees and team can easily collaborate on different support and sales tickets by utilizing features such as notes and child tickets.
Whether you’re training them on a new language for prospecting or taking them behind the scenes through tutorial videos; guiding them through your video editing processes, for example.
To further improve productivity at all levels, it uses auto-routing, ticket notifications, canned responses, and labels and priority.
Pricing: You’re required to pay $15 — $20/monthly to use the essential features. The free plan allows only 1 user.
7. Shift
Shift is a desktop app for effectively managing all of your emails and app accounts. Use Shift to easily access and use all of your email accounts.
That means you can stay organized and be ready to build relationships with leads and customers from one convenient desktop application. If you want to deliver a better customer experience, you’ll find this tool useful.
Shift also offers a ton of other apps and extensions, including Asana, WhatsApp, Grammarly, HubSpot Sales, and so on.
You’ll find the search function that works across all of your email and app accounts helpful. This helps you to quickly find, retrieve, and revive conversations.
Use an app like Shift to organize your work and workflows in one central place. No need to switch between apps and email accounts.
Companies like Lifehacker, TechRepublic, Cnet, and thousands of other digital businesses are already using the Shift app.
However, you can also use it even if you’re a nonprofit or medical practice. A favorite example of mine is an Austin detox practice, Infinity Recovery that uses the app to organize patient responses, document recovery stories, and send timely emails to clients.
Pricing: Shift offers yearly billing only. It costs $99.99/yearly. The Free plan allows 2 accounts only and a limited feature.
8. Zoho Mail
Zoho Mail is an email hosting platform for businesses and teams. The focus is on email security. This email hosting provider delivers an ad-free user experience with 99.9% uptime.
If you’re a WordPress user or your website is built on Wix or Shopify, it’s important to use a custom email attached to your domain name to communicate with prospects and customers.
Salespeople, in particular, can easily customize their domain and enhance branding using the hassle-free in-app process.
Zoho Mail is perfect for small businesses, sales teams, and freelancers. Some media companies and eCommerce brands that use Zoho Mail to host their emails include HuffPost, TheGuardian, Adjoi, and BBDO, and many others.
It uses a clean and intuitive user dashboard where users can access filters and scrub tools, together with all essential tools. If you’re looking to make more money with your sales emails, this tool will make it a lot easier.
Zoho Mail is equipped with a chat client and it’s well-received as a useful email management tool for Mac and Apple devices. Why? Because it delivers a unique IMAP Configuration tool for Apple Mail.
Pricing: Zoho Mail is relatively cheap. Pricing begins at $1 — $4/month (billed yearly).
9. Yesware
Yesware is an all-in-one email management tool for salespeople. If you’re working with a remote team, this tool can be beneficial for collaborating, scheduling meetings, and building meaningful relationships.
The primary feature you’ll love is the ability to actively track emails upon sending. Whether you’re a small team or enterprise-level organizations, it’s important to utilize data analytics if you want to improve sales.
Every salesperson needs adequate rest and sleep. There’s no need to wake up by 12:00 midnight to check your inbox, let Yesware track it for you while you’re sleeping.
Create the perfect Work-Life Balance by tracking your emails effectively. According to a study by Eachnight, Salespeople need adequate sleep to be productive.
Yesware provides personal templates, scheduled emails, personal reports, analytics, and attachment tracking.
You can even create multiple team channels with centralized billing and role-based permissions — a vital feature that aids collaboration. Users can deploy multi-channel campaigns by utilizing templates and performance reports.
Interestingly, your campaigns can easily be integrated with LinkedIn Sales Navigator Touch Types. The goal is to leverage the robust monitoring tools to inform users when their emails — and whether or not they’re actually read.
Pricing: It starts at $15 — $65/month. You can start with the free trial if you want to explore and use all features before paying.
10. EmailAnalytics
Do you want to monitor your team’s email activity? There might be good reasons to do so.
It’s an important decision to make if you want to stay at the top of your game and close sales consistently.
EmailAnalytics is an email management tool that helps salespeople to visualize email activity in various tables, charts, and graphs.
When you start using this tool religiously, you’ll be able to identify top performers in your team, efficiently assign specific tasks to specific team members, rebalance workloads to improve productivity, track and improve important KPIs such as emails sent and emails received, average response time, CTR, and more.
EmailAnalytics is helpful for sales and customer service teams. In fact, anyone who wants to get better results from email marketing should consider it. It’s the ideal remote working tool for driving sales.
One of the best features of this tool is the ability to send automatic daily email reports — which summarize what your team is doing via email, either for the previous day (or last week).
If you’re a digital marketer, you need to track email performance. Perhaps your company is responsible for sending medical alerts to patients, it’s also important to monitor everything.
It gives sales managers an easy, effective, and quick way to track your team’s email activity and productivity, especially when they’re working remotely.
Pricing: You can start with the 14-day free trial. The Pro plan costs $15/user per month.
11. Mailshake
Mailshake is a full suite of Sales engagement and Automation tools. It helps salespeople to plan and execute multi-channel outreach campaigns with high levels of personalization.
The beauty of Mailshake is the fact that it can seamlessly connect to your phone, email, phone, and social accounts.
This helps you to connect with your target leads via the channel they prefer and most likely to make a sale. Whether you’re a blogger, a podcaster, an affiliate marketing expert, or you use webinars to engage leads, Mailshake has the essential features you need.
Salespeople use Mailshake to automate their email outreaches, turn cold prospects into warm leads by building relationships with them. They can also plan their personalized campaigns — which can be executed automatically at the set date.
Pricing: Mailshake costs $59 — $99/month.
12. DeliverySlip
DeliverySlip is a simple, yet secured email management software that salespeople will love. Because its primary focus is to protect your delicate data. It has security tools and features that are suitable for legal, medical, and financial industries.
If you ever find yourself working with classified data or your team needs a higher layer of security for some files, this email tool will keep your mind at rest.
This software is particularly beneficial to web hosting companies such as Bluehost, DreamHost, and many others — as well as other companies that store sensitive data in their servers.
DeliverySlip has a clean and intuitive design that makes data transfer via a dedicated encryption pipe. This further strengthens the security of your data.
Use DeliverySlip to lock files. This will prevent anyone with no prior permission to access or even download the files. It fully integrates with email clients such as G.Suite, Odin, Yahoo!, and Zimbra.
Pricing: It costs $4/user per month. There’s a free plan with limited features and free trial as well.
Conclusion
All in all, email management is a critical aspect of marketing and sales.
Of course, some tasks are routine-based but the apps listed here will cut the manual processes in half — for salespeople.
Keep in mind that many of these email management tools will produce the best results when they’re combined.
For example, you can use Voila Norbert to find the email addresses of the company’s top executives and managers, then use Mailbird to unite all your email accounts in one place.
Whatever sales style you’re using to win new leads, you’ll find the perfect email management tool stacks right here.
I’d love to hear from you, which of these tools have you used in your sales processes? Kindly share your comment in the box below.
Author Bio
Burkhard Berger is the founder of awesomex™. You can follow him on his journey from 0 to 100,000 monthly visitors on www.awesomex.com. His articles include some of the best growth hacking strategies and digital scaling tactics that he has learned from his own successes and failures.
