How to Write a Sales Email [+3 Powerful Templates to Boost Your Engagement Stats]

How to Craft a Sales Email to Increase Your Response Rate

  1. Subject line
  2. Opening line
  3. Personalization
  4. Signature line
  5. Call-to-action
  6. Follow-up

1. Keep the Subject Line Simple, Short, and Specific

  • Reflect the body of your email
  • Contain fewer than ten words
  • Identify a pain point or refer to a mutual connection

2. Cut Straight to the Point With Your Opening Line

  • Open with a question
  • Reference a specific event or relationship
  • Mention a pain point

3. Personalize Your Messages When Possible

  • Segmenting your audience
  • Treating sales professionals as real people (because they are!)
  • Mentioning your prospect’s name

4. Update Your Sign-Off

5. Use One Clear Call-to-Action

  • Sign-up for an email list
  • Start a free trial
  • Download a useful document (guide, template, or e-book)

6. Leave the Door Open for a Follow-Up

Sales Email Best Practices

Leverage Automation to Simplify the Email Process

  • HubSpot
  • Mailchimp
  • Campaign Monitor
  • Constant Contact
  • GetResponse

Keep Track of Communication in a CRM

  • Segment your prospects
  • Score leads
  • View your communication history
  • Schedule follow-ups and automate workflows
  • Quick call leads and schedule meetings

Send Emails at the Right Time

  • Your target demographic and where they live.
  • The devices your prospects use. Mobile users tend to be more active later at night, which could change the timing of your emails.
  • Your own customer data rather than a case study

3 Sales Email Templates and Examples

The Welcome Email

The Re-Engagement Email

The Cold Pitch Email

Why You Need to Know How to Write a Sales Email



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